Making the Mission the Goal of Your Fundraising Campaign

When talking about a fundraising campaign the first question usually is, “What’s the goal?” The higher the number the more impressed we are. I have enough grey hairs to remember when a billion was a big deal. Now a billion seems quaint as USC continues its quest for $6 billion. In the hyper-competitive world of higher education fundraising can the $10 billion campaign be far off? In the middle of all of this “my goal is bigger than your goal” activity I came across a campaign with no goal at all: The Great Give at Florida State University. A 36 hour on-line campaign, donors could select from 24 programs. There was no overall goal - only a cost next to each program. Despite the campaign having the misfortune to be launched at exactly the moment the world was focused on the police closing in on the Boston Marathon bombing suspects (April 18-19), it raised nearly $114,000. $57,000 a day is not too...
Read More

So Much for the 90/10 Fundraising Rule – Time to Think in Tenths

The 90/10 fundraising rule of thumb has been broken (more like shattered) by my good friend Peter Wylie who provides some incredible data and insights on the CoolData blog. I was fortunate enough to receive an early look at the data, so I have had some time to ponder the implications. There is a wealth of data to explore, but here is the chart that really caught my eye:   This means that 1/10th of 1% of alumni donors to this school account for 60% of all giving (the top 1% represented nearly 96%). And Peter only looked at alums who gave. If he had factored in non-donor alums then the number would be even more dramatic if that is even possible. Before I continue I want to tip my hat to the amazing donors who are willing to underwrite such a large percentage of an institution's needs. I also want to say "well done!" to the fundraisers who worked with these philanthropists,...
Read More

The End of the Comprehensive Fundraising Campaign?

When what has always worked stops working (or no longer works like it use to) you start to see innovation. I was reminded of that when I saw an article from Inside Higher Ed about Beloit College foregoing the usual 5-7 year comprehensive campaign. Instead they are are going to have a "modular" or "project based" campaign where the focus will be one or two projects over a short period of time. "Administrators hope the approach will set them apart from other institutions, motivate faster giving, and excite donors who can see a quick turnaround on their investments. In total, administrators believe the new approach will raise as much money, if not more, for the college than a traditional model." I think they are onto something. Surveys have shown donors are tired of long, drawn-out campaigns which are followed all too soon by yet another campaign. One of Beloit's donors said, "You can see evidence of what you’ve done and that it’s...
Read More