A list of companies most likely to go IPO came across my Facebook wall the other day, and this list was created by Goldman Sachs.
Now, most of you will say, â€œWell, so what, itâ€™s another list.â€ But something caught my eye in this piece, as the companies listed are STARTUPS:
â€œSo why hold a conference for early stage companies if youâ€™re an IPO underwriter? Well, the event basically functions as an extremelyÂ foresighted form of lead generation. According to multiple people I spoke to, these are the 30 or so startups Goldman has designated as potential IPO candidates. And it wants to make aÂ relationship as early on as possible, in case some of them actually do and need Goldmanâ€™s services in the process.â€
Oddly enough, nonprofits might be able to learn a thing or two from GSâ€¦
What are your organizationâ€™s steps to identify who, amongst your constituents, members, and prospects, are most likely to go MGO (major gift offering)? Has your organization developed that type of analysis internally, and, if so, how are you watching your list (checking it twiceâ€¦) (sorry, I couldnâ€™t resist)? And does your organization see the value in starting the relationship as early as possible?
If your organization has not started this type of identification and subsequent watch list, what is holding you back?
If youâ€™ve ever attended one of our conference presentations focused on “Where’s the Money Now?”, you may recall my mentioning the WSJâ€™s Next Big Thing, and how I believe every nonprofit, especially with a prospect research department, could create their own internal scoring and ranking of certain prospects, using the WSJ methodology, easily. Check it out here for some inspiration to create your own score and then don’t forget to make your most likely to go MGO list…check it twice…