Prospects Most Likely to Go MGO

A list of companies most likely to go IPO came across my Facebook wall the other day, and this list was created by Goldman Sachs. Now, most of you will say, “Well, so what, it’s another list.” But something caught my eye in this piece, as the companies listed are STARTUPS: “So why hold a conference for early stage companies if you’re an IPO underwriter? Well, the event basically functions as an extremely foresighted form of lead generation. According to multiple people I spoke to, these are the 30 or so startups Goldman has designated as potential IPO candidates. And it wants to make a relationship as early on as possible, in case some of them actually do and need Goldman’s services in the process.” Oddly enough, nonprofits might be able to learn a thing or two from GS… What are your organization’s steps to identify who, amongst your constituents, members, and prospects, are most likely to go MGO (major gift offering)? Has your organization developed...
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