Time for Vendors (and Fundraisers) to Be Big About Big Data

In January The Atlas of Giving provided fundraisers with an in-depth look at 2012 giving, and a forecast of what to expect this year. In February√ā¬†Blackbaud came out with their view of 2012 and 2013. For a sector that for years had to rely on Giving USA, who will not report their numbers until June, it is great to see two companies working to give us more real-time insights. Full disclosure, I am on the Board of Advisors of The Atlas of Giving. Even further disclosure, a company I founded - Prospect Information Network (P!N), is now part of Blackbaud. I also work and compete with Blackbaud, and have many friends there. I have no direct connections to Giving USA, but as a long-time social data geek I have used their data for many years. So fundraisers are pouring over this wealth of data right? They are excited to see they can now have not only more timely yearly reports, but also...
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